RESOURCES
FREE TOOLS.
NO SIGNUP.
Quizzes, worksheets, calculators, and opinionated takes. Use these to figure out whether you should build custom, without booking a call first.
/FREE TOOLS
/01
DECISION AID
"CUSTOM VS TEMPLATE QUIZ"
Five questions decide whether you should build custom or stay on a template.
5 Q · 60 SEC
TRY IT →
/02
PLANNING DOC
"MVP SCOPING WORKSHEET"
Twelve questions that map your MVP idea into a real first build. Print-friendly.
12 Q · 15 MIN
TRY IT →
/03
CALCULATOR
"SHOPIFY ROI CALCULATOR"
Calculate the break-even month between Shopify (plan + apps + fees) and custom.
LIVE MATH · 60 SEC
TRY IT →
/ARTICLES
VIEW ALL →iOS APP STORE LAUNCH: 7 GOTCHAS
Apple's review, in-app purchase, screenshots: the 7 things that stall first-time iOS launches.
WHEN A CSV BEATS A $200/MO TOOL
Most teams buy SaaS when a weekly CSV, self-hosted Metabase, or one-time custom would serve better.
WHAT 30 MINUTES ACTUALLY COVERS
Behind the scenes of the free discovery call. The 4 questions, the deliverable, what we won't do.
THE 4 QUESTIONS TO ASK BEFORE HIRING A CUSTOM DEVELOPER
Four questions filter out 80% of bad-fit developers before you sign anything.
WHY WE DON'T QUOTE HOURLY
Hourly billing puts the developer's incentive against yours. Fixed pricing turns them into your ally.
THE SaaS MVP CHECKLIST
Most founders overbuild their MVP. The framework we use to strip products to what matters.
WHEN TO DITCH SHOPIFY
Shopify is great until it isn't. How to tell when a custom storefront will actually pay back.
DO YOU ACTUALLY NEED AN AI CHATBOT?
Everyone wants an AI chatbot. Not everyone needs one. Honest framing for small businesses.
READY FOR A REAL ANSWER?
Once you've used the tools and read the articles, the next step is a 30-minute call. We'll figure out what you actually need.
BOOK A FREE CALL